Independent expertise. Informed decisions.

Genomics Market &
Strategy Consulting

I help my clients understand the complex and fast-moving genomics market and how it impacts their business strategies.

I offer a range of services including:

Selected engagements

Expertise in practice.

Genomics startup

From concept to launch

The challenge

A small startup needed help from the ground up, from concept to launch.

How I helped

Guided business and market strategy, including product positioning against the competition. Worked with the CEO to craft a venture capital pitch deck and coached senior management on presentation strategies. Served as the technical and market representative during investor pitches, and assembled a team to lead commercial efforts in preparation for product launch.

Investor

Technical & market due diligence

The challenge

An investment banker needed technical and market due diligence on a sequencing startup looking to raise capital.

How I helped

Developed a detailed report on the technology platform, incorporating early-access customer feedback and an assessment of product readiness. Assessed where the platform would compete in the value chain and across market segments, evaluating its product-market fit and prospects for success. Arranged an in-depth technical analysis of early-access data.

Expert witness

Clear analysis. Defensible testimony.

The challenge

A life science company needed expert analysis and testimony in an arbitration involving the genomics market.

How I helped

Helped the company and its legal teams understand the central technical and market issues, sharpening their strategy around the strongest, most relevant arguments. Prepared expert reports explaining the issues central to the dispute and rebutting inaccurate claims from the opposing expert. Presented findings to the arbitration panel and defended them under cross-examination, after which the client’s legal team saw no need for follow-up examination to clarify the testimony.

Get in touch

Genomics expertise.
Clear direction.

Shawn Baker · SanDiegOmics